![]() ![]() What I’m trying to say is, social media brands – like all brands – take their logos seriously. We tap minimalist social media icons from our app screen. We don’t scroll through a list of app names on our phones. Just think about how we use social media. Today, you can’t even hear the word “Twitter” without that iconic blue bird immediately coming to mind – and that’s the whole point. Their logo defines who and what they are.ĭo you remember what Twitter looked like back in 2006? Or should I say Twttr.Īside from the edgy graffiti font and “whats in yr head,” the logo alone makes a statement about who and what the app is for: It’s trendy, casual, and quick.Ĭlearly, Twitter has gone through some rebranding over the years. Their entire livelihood is built around the app’s features and the branding associated with it.īranding – specifically that of logos and colours – is absolutely essential for each social media company. Social media websites don’t sell physical products or services. Yes, How You Use Social Media Icons Mattersīear in mind, none of the following qualifies as legal advice. We also included a handful of safe and attention-grabbing icon sets you can download and use right away. You just need to understand each platform’s unique guidelines. Most importantly, they invest a ton of money into enforcing trademark violations against and misuse of their logo.Ĭreating your own icons isn’t completely off-limits. ![]() Social media platforms take their branding seriously. You need icons to promote your social channels at touchpoints like your website, blog, email campaigns, and even IRL places like business cards.īut if you’re thinking of throwing a chic spin into Twitter’s logo so it matches your brand’s aesthetic, you might want to rethink that idea. Social media icons are a vital part of your marketing strategy. ![]()
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